Okta is an enterprise-focused identity provider: they take care of managing usernames, passwords, and permissions so you can focus on your apps.
If you’ve ever used “sign in with Google” to log into an app, you’ve used Single Sign On (SSO) - a way to outsource identity to third-party providers
When you build SSO into your app, you use Identity Providers (IdPs) like Google or Okta to take care of the actual authentication
Beyond just basic authentication, Okta also helps with provisioning user accounts, mobile device management, and directory sync
Enterprises (really big companies) have tight security requirements – they’re often not allowed to sign contracts with vendors that don’t support SSO
Okta’s share price has grown by almost 15x (1,500%) to $270 since their late 2017 IPO. As more enterprises move to cloud apps, Okta has been printing money – 50% YoY revenue growth over the past few years, to be exact.